
Ross & Co. - Whisky Without The Guesswork
Curated bottles, matched to your taste and delivered to your door.
Whisky You Wouldn't Find Yourself
Each month, we find rare, interesting bottles and match them to your taste. No guesswork. Just discovery.
Bored with the usual suspects?
Drowning in tasting notes, opinion blogs, and £500 bottles you can't afford?
We do the research so you don't have to.
We source from auctions, independent bottlers, and boutique distilleries. We find bottles – often rare, sometimes unusual – that very few people know about. Then we match them to your taste profile. It's discovery without the intimidation. Premium without the pretension.
And it arrives beautifully packaged, with the story of why we chose it for you.
About the bottles we source
Many of our bottles are older, collectable releases found at auction or through independent bottlers. This means some may show their history – minor damage to labels, slight cork variation, or patina on the glass. That's not a flaw. It's character. It's proof they're genuinely rare, not mass-produced.
We inspect every bottle for integrity and authenticity. You're getting something with a story, not something off a shelf.
Real people, Ready to discover
“I know what I like, but i've never really gone beyond that”
“I never have any idea what to get your for your birthday”
“that sounds like a fantastic idea, does no one do that already?”
How It Works
1Tell us about you
If you don't want to share your information, then we'll send you something special - but the more you tell us, the more we can find you bottles that you'll love.
2We curate and ship
We dig through auctions, independent bottlers, and distillery releases. We find a bottle that matches your profile – something interesting, something rare, something you wouldn't find yourself.
We verify tasting notes, distillery story, and availability. Then it ships beautifully packaged.
3Discover and enjoy
With every delivery, explore new flavours and expressions that ignite your passion for whisky. Each bottle comes with plain-English notes explaining why we chose it for you.
What it costs.
Explore a curated selection of exceptional whiskies tailored for you
One-Off Discovery
Order a single curated bottle whenever you want. No subscription. No commitment. Just interesting whisky when you're ready.
Price: £75
What's included:
• One curated whisky bottle
• Branded gift box
• Personalised tasting notes card
• Story of how we found it
• Royal Mail delivery with Age Verification (2–3 days)
We do not yet ship outside the United Kingdom. If this is something that you are interested in, then let us know.
Discover Every 2 Months
Committed to discovery? Get a curated bottle every 2 months at a discount. Build a collection. Try styles you wouldn't normally pick.
Price: £67.50 per bottle (save 10% vs single)
Frequency: Every 2 months
Commitment & Flexibility:
You commit to a 12-month programme (6 bottles total) paid upfront at £360. You can defer up to 2 shipments per year if you need breathing room – just let us know. Cancel anytime after the initial 12 months.
What's included:
• One curated bottle every 2 months
• Branded gift box
• Personalised tasting notes card
• Priority access to rare finds
• Pause up to twice per year without any penalty
Concierge service
Looking for something special? We are happy to discuss your requirements and budget to track down something that will make you very happy.
We have an extensive network of industry contacts to source what you are looking for. We can even arrange for a bespoke bottle to be created just for you.
Price: From £150 to whatever it takes
What's included:
• Private consultation to understand your specific requirements
• Additional items on request, such as glasses or memorabilia
Questions about discovery
Your Whisky Questions Answered
What if I don't like the bottle?
We're very confident in our matches. If it's not for you, tell us why and we'll learn for next time. If you're genuinely disappointed after trying it, contact us within 14 days and we'll work with you on a solution.
Do I need to know anything about whisky?
No. That's the whole point. We ask simple questions (smoky or sweet, price comfort, experience level), and we do the expertise. You get the discovery.
How do you actually choose the bottles?
We don't make things up. We monitor real auctions, independent bottlers, and boutique distilleries for actual interesting releases. We research provenance, tasting notes, and availability before we curate. We specifically look for bottles that are either rare, unique in flavour profile, or genuinely good value. No generic supermarket stuff.
How does the subscription pause work?
Your 12-month commitment is fixed, but life happens. You can defer up to 2 shipments per year without penalty. Just email us before your shipment date and we'll push it back. After the initial 12 months, you can cancel or go month-to-month.
How is this different from a mystery box?
Completely different. Mystery boxes are random. We're curated. We match based on your specific taste profile, not luck. We also tell you exactly why we chose it and what to expect in flavour – there's no surprise element beyond the discovery itself.
Can I gift a discovery?
Yes. You can buy single bottles or gift a subscription. But if gifting is your main goal, check out our gift version – it's specifically designed for gift-giving with extra messaging options and packaging.
How do I know if the bottle is genuine?
All our bottles are sourced from reputable auctions, distilleries, or independent bottlers. We verify provenance before sourcing. Full transparency on every bottle – you'll know exactly where it came from.
What about older bottles or ones with label damage?
Many of our bottles are collectable releases with history. Some may show their age – slight label wear, cork variation, patina on glass. That's character, not a defect. It proves authenticity and rarity. We inspect every bottle for integrity; if there's damage that affects the bottle's integrity, we won't send it.
What about delivery?
UK standard delivery is 2–3 days via Royal Mail. Express delivery available (next day). All bottles shipped securely with signature on delivery.
Unfortunately we do not yet ship outside the United Kingdom. If this is something that you are interested in, then let us know.
Founding members get first access to limited runs and help shape what Ross & Co becomes.
Join us and explore some exceptional whiskies.